An i on Every Cost and Coverage Field
Nine fields on the medical plan card — coverage tier, your cost, employer cost, imputed income, annual premium, deductible, copay, coinsurance, out-of-pocket maximum — each with help.
A small i beside every cost and coverage field on the plan card. Tap it and the explanation your HR team wrote opens — with this employee's own figures filled in — plus an AI comparison of this plan against their other offers, and Athena one tap away.
Most enrollment mistakes are not bad choices; they are numbers nobody explained. The Digital Adoption Platform puts the explanation where the number is. On a medical plan card in Employee Home or the BR Mobile App, every field — coverage tier, your cost, employer cost, imputed income, annual premium, deductible, copay, coinsurance, out-of-pocket maximum — carries an i. Behind it is text HR wrote once: what the number is, how it is worked out, an example, why it matters, when it changes and which rules move it, filled with the figures on that card. From the same panel, "Choosing the right plan" compares this plan with the employee's other same-tier offers using the employer's own rates, and Ask Athena opens the assistant already knowing the field.
"Benefits portals explain terms in a glossary and expect the employee to carry the definition back to the card. Decision tools ask a questionnaire somewhere else. Benefits Reimagined does the opposite: the explanation is on the number, in the words HR chose, with this employee's figures already in it. The curated text stays curated. AI is used for exactly one thing — comparing this plan with the employee's other offers — and Athena picks up the field when there is a question the panel did not answer. The choice stays on the card."
What is written by people, what is filled in by the platform, what AI does and does not do.
Behaviour as implemented in Benefits Reimagined, October 2026. Names and amounts in the illustrations are examples.
Follow the Deductible field on Alex's medical plan card: what opens behind the i, the comparison it can start, the Athena hand-off, how HR wrote it, and where it lives on the desktop and the phone.
Alex is choosing a medical plan and taps the i beside Deductible. A panel opens on the card with the explanation HR wrote for that field: a definition, how it is calculated, an example, why it matters, when it changes and which company rules affect it — each with the figures from this card already in place, so "the amount you pay before the plan pays" reads as $1,500 and the annual premium is worked from Alex's own pay schedule. A one-line decision aid sits under the sections. Chips for related fields — copay, coinsurance, out-of-pocket maximum — swap the panel to that field without closing it. Long sections fold with a "More" link. Only one panel exists on the screen; opening another i replaces it. The FAQs HR wrote are not shown here — they are kept for Athena.
The explanation is on the number, not three clicks away in a glossary — and it is HR's wording, not a model's.
The panel shows text from the help library; nothing in it is generated at the moment of the tap.
The amber button at the bottom of the panel closes it and asks for a comparison. The platform re-reads Alex's current offers, keeps the plans Alex is eligible for at the same coverage tier, finds the plan on the card, and lists up to five others that cost less per pay. It adds a little about Alex — age, location, how many dependents — and the framing HR wrote for the field, and returns a short brief: a verdict, a summary, the comparison, a note for families, a suggested next step and a reminder that the decision is Alex's. A line under the brief says how many eligible plans it was compared against. If the model is unavailable, the platform builds a plain summary from the same real figures — this plan's cost, deductible and out-of-pocket maximum, and the cheapest alternative's premium — so there is always an answer. Numbers in the brief come from the offers on the platform, never from what is on the screen.
The comparison is about this employer's plans at this employee's tier — not national averages, not a generic calculator.
The brief uses only age, location and dependent count. The deeper recommendation — prescriptions, doctors, usage — is IntelliSuggest, on the same screen.
The blue button closes the panel and opens Athena already knowing where Alex was: the field, its definition, the rules that apply, the live values on the card and the list of FAQs HR wrote for it. Those FAQs appear as chips — "Does the deductible reset?", "Do copays count?" — and a tap sends the question with the context. Anything Alex types stays grounded to the field, so "is $1,500 a lot for us?" is answered for this family, this plan and this year. When the question is really about which plan to pick, Athena explains the trade-off and points back to the comparison. It never adds a plan to the cart; those buttons are Alex's.
The assistant and the panel never disagree, because they read the same HR text.
Because the help library is indexed, Athena can also find a field's explanation when an employee asks in chat without ever tapping an i.
Administrators maintain the help in a dedicated screen. For each field they set the label, the plan family it applies to — or all families — whether it is active and its display order; write the six sections in plain text with bold and bullets where useful; drop in live-value placeholders for the amount, the pay period, the number of paychecks and the tier; add the decision-aid line; list FAQs as question-and-answer pairs; and pick related fields from the other help entries. A field can have a general version for every plan family and a specific one for, say, medical; the specific one wins and the general one is the fallback. Saving indexes the text so Athena can find it. The same team that maintains the welcome carousel and the terms in Content Management maintains this — a change shows on the next card opened.
The words employees read during enrollment are HR's to change — on a Tuesday, without a ticket.
The help library already accepts insurance, savings, spending-account and other plan families; the i buttons appear on medical cards in this release.
There is no separate help page to find. The i buttons sit on the medical plan cards of the enrollment flow in Employee Home, and the same panel, comparison and Athena hand-off are in the BR Mobile App, sized for a thumb, with the same words and the same numbers. They sit beside IntelliSuggest, which ranks the plans with reasons, and beside the card's own Add to cart, Decline and Enroll buttons, which are the only things that change an election. A question that outgrows the field goes to Athena; a question that needs a person becomes a ticket in BR Resolve; a reminder to finish arrives in My Inbox.
Help that lives on the card gets used; help that lives in a glossary gets a ticket.
Everything the employee can do here they can do on the phone; the buttons that enroll stay the card's own on both.
In-screen help, an on-demand comparison, an assistant that knows the field, and one admin screen behind it all.
Nine fields on the medical plan card — coverage tier, your cost, employer cost, imputed income, annual premium, deductible, copay, coinsurance, out-of-pocket maximum — each with help.
Six sections and a decision-aid line per field, with the employee's amount, pay period, paychecks and tier filled in at the moment of the tap.
Chips swap the panel to a related field; only one panel exists per screen; long sections fold with "More".
An AI brief against up to five cheaper same-tier offers using the employer's own rates — verdict, summary, comparison, family note, next step — with a plain summary if the model is unavailable.
The assistant opens already knowing the field, its rules, the live values and HR's FAQs as chips; follow-ups stay on the field.
Label, plan family, active flag, order, sections, decision aid, FAQs, related fields and a general-or-specific version per field — saved and indexed, no release.
Most portals explain terms somewhere else and recommend plans somewhere else again. Here is what changes when the help sits on the card.
| Moment | Glossary page or separate decision tool | Benefits Reimagined Digital Adoption Platform |
|---|---|---|
| "What is a deductible?" | A glossary in another tab, in generic words. | An i on the field: HR's definition with this plan's $1,500 already in it. |
| "How much is that per year, for me?" | A calculator, if there is one. | Worked from the employee's own pay schedule — per pay, per year, how many paychecks. |
| "Is this plan the right one?" | A questionnaire somewhere else, scored against national averages. | Choosing the right plan: this plan against the employer's other same-tier offers, up to five cheaper ones. |
| When the AI is down | A spinner, then nothing. | A plain summary from real figures — never an empty panel. |
| "I still have a question" | Search a help center; start a chat from scratch. | Ask Athena opens on the field, with HR's FAQs as chips. |
| Changing the wording | A ticket to the vendor. | HR edits the field in one screen; the next card opened shows it. |
| Who wrote the explanation | Nobody can say — or a model, each time. | HR did, once; the platform fills in the numbers; AI is used only for the comparison. |
| Enrolling | A different screen. | The same card: add to cart, decline, enroll — the employee's buttons, untouched by the help. |
When the panel is not enough, Ask Athena opens the assistant with everything the panel knew: the field, HR's definition and rules, the live values on the card and the FAQs written for it. Athena answers for this employee — this plan, this family, this pay schedule — keeps the conversation on the field, and points back to the comparison or the plan card. It is the same Athena as on Employee Home, and it never enrolls anyone.
Nine fields on the card, each with HR's words and the employee's figures — no glossary to find.
Six sections, a decision aid and FAQs per field, maintained in one screen without a release.
Compares this plan with the employee's other same-tier offers from the employer's own rates — with a plain fallback.
Opens on the field with its rules, values and FAQs; the conversation stays on the field.
The i, the comparison and Athena explain and point; the card's own buttons do the enrolling.
The same panel, comparison and hand-off in Employee Home and the BR Mobile App.
Because every tap, comparison and hand-off is recorded, HR can see which fields employees open, which ones lead to a comparison, which ones end in a question to Athena, and whether the comparison changed anyone's mind. A field that is opened and then immediately asked about is a field whose text is not yet landing — the signal to rewrite it. Athena reads the picture and drafts the improvement; a person edits the help, and a reminder to finish enrollment goes out through Communication Hub.
We will take the field your employees ask about most — imputed income, usually — write the six sections with your team, fill in a real employee's numbers, run the comparison and the Athena hand-off, then show you the taps from the HR side — on your plan cards, with your words.
Help that sits next to the number, on the desktop and on the phone — so the choice is made with the explanation in view.