Benefits Are About People. So Is the Company That Builds This.
We launched Benefits Reimagined in 2022 with a single goal: to make benefits simpler, more human and more helpful — for everyone.
The right help at the right time can change a life: a parent adding a newborn, an employee facing a hard diagnosis, someone making retirement feel steady instead of uncertain. We have worked in HR, managed benefits and felt the gaps ourselves — as professionals and as people. That is why we built this.
Benefits Are More Than Policies and Premiums
Whether it is a new hire exploring a first health plan or an HR leader running open enrollment for thousands of employees, we help people make confident decisions that match their life — not just their job. Our platform is powered by AI and built on SAP, but what powers us is purpose: helping people feel supported, informed and in control of their health and their money.
We are a team of listeners who design around real-life needs, teachers who make the complex simple, and builders who believe technology should serve people rather than confuse them.
- 2022The start. Renew HR Labs founds Benefits Reimagined in Dallas, Texas, after years inside HR programs where the hire and the pay were handled well — and benefits still ran on spreadsheets and goodwill.
- Built on SAPInside the HR system. We chose to build the platform on SAP Business Technology Platform so it lives inside SAP SuccessFactors instead of beside it — and to make it ready for every other HR system as well.
- SAP StoreAn SAP partner. Benefits Reimagined is listed on SAP Store as a partner app for SAP SuccessFactors customers.
- TodayFirst employers. We are bringing the platform to its first customers now — with the attention, honesty and access that only an early company can give.
Four Things We Hold Ourselves To — Every Release, Every Customer
These are the lines from our first About page, kept because they are still true — and made concrete so you can check them.
People-first design
Everything we build is meant to be used and understood by real people, not just experts. Screens read like a conversation, choices explain themselves, and an employee can finish an enrollment without calling anyone.
Support that shows up
We do not disappear after go-live. The people who built the platform run your rollout, answer your questions and stay on the account. A person replies to every message within one business day.
Built to grow with you
From a single company to a group of legal entities on several payrolls, the platform is designed to scale, adapt and simplify — one version of the product for every customer, so an improvement for one reaches all.
Real insights for real impact
Behind every dashboard is a decision that matters. The platform points at what needs attention, explains the number in plain words, and lets a person decide — faster, and with the reasoning on screen.
The People Behind the Platform
A group of professionals from software, human resources and business strategy, with a shared aim: making benefits easier to reach, easier to understand and more useful. Advisors are named because their guidance shapes the product. Every card links to the person on LinkedIn.
Sabya Mitra
Founder and CEOSeasoned HR technology leader driving HR and benefits modernization — focused on strategy, product innovation and digital HR solutions that improve the employee experience, compliance and day-to-day operations.
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Gopal Lathiya
Chief Product OfficerProduct and technology leader with deep enterprise experience, focused on building platforms that scale, connect cleanly to the systems around them and run in the cloud.
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Nicole Coffman, MBA
Product Strategy AdvisorPractice Area Director at Veritas Prime, specializing in SAP SuccessFactors and connected benefits technology. Nicole guides designs that cut HR admin work, simplify connections and give employees a modern, shopping-style enrollment.
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Vivek Gupta
Strategic AdvisorFormer SAP SuccessFactors executive with extensive experience in partnership management and strategy at Phenom and Legion.
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Amy Dines
AdvisorFormer SAP SuccessFactors VP of Total Rewards (including SAP Employee Central Benefits), with extensive U.S. benefits experience across platforms.
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Beth Hall
AdvisorFormer SAP SuccessFactors leader, global sales strategist and innovator.
Connect on LinkedInRenew HR Labs Inc, Dallas, Texas
Benefits Reimagined is built and run by Renew HR Labs Inc. We are an independent SAP partner: the platform is built on SAP Business Technology Platform, runs inside SAP SuccessFactors, is listed on SAP Store, and is ready for organizations on Workday, UKG, ADP, Dayforce, Paycom or any other HR system. We serve employers in the United States.
- Benefits that work in real life, not just on paper.We simplify the hard parts so employees can focus on what matters: their health, their family, their future.
- Clarity and care in every interaction.Plain words on every screen, and a reason shown for every suggestion.
- Say exactly what the platform does.Plain answers on our pages, in demos and in every RFP line — the same answer in all three.
- A person is always reachable.Named contacts, one business day to reply, and no ticket queue between you and the people who build the product.
Let's Build a Better Benefits Experience Together
Whether you are an HR team looking for a better way, a broker or consultant who wants a platform worth recommending, or a person who is tired of confusing portals — we see you, and we are here to help.
See it on your own plans
A walkthrough as one of your employees, then as your administrator. Request a demo.
Meet the Team on a 45-Minute Walkthrough
Watch the four-minute tour, or book a walkthrough on your own plans and your own HR system — run by the people who built the platform.
- Live demo — as your employee, then as your administrator, on your plan structure
- Security review pack — the security and privacy answers your IT and procurement teams will ask for
- RFP response — every line answered against the platform, not a brochure
Questions People Ask About the Company
Who we are, where we are and how to reach us — answered plainly.
Benefits Reimagined is a product of Renew HR Labs Inc, a privately held company based in Dallas, Texas. The founder and the product leadership named on this page run the company day to day; a group of advisors from the SAP SuccessFactors and HR-consulting world guides strategy.
We launched Benefits Reimagined in 2022 with one goal: to make benefits simpler, more human and more helpful for everyone. The platform has been built continuously since then and is listed on SAP Store.
No. We are an independent SAP partner. The platform is built on SAP Business Technology Platform and works inside SAP SuccessFactors, and it is also ready for organizations that run Workday, UKG, ADP, Dayforce, Paycom or another HR system.
We serve employers in the United States. Our plans, rules, filings and employee communications are built around U.S. benefits and U.S. law.
We are bringing the platform to its first employers now, so we do not publish customer names or numbers. What we can show you today is the product on your own plans, the SAP Store listing, and a security and privacy review pack for your IT and procurement teams.
Use the contact page, call +1 972 440 0306, or email info@BenefitsReimagined.com. A person replies within one business day.
Simpler. More Human. More Helpful — for Everyone
That was the goal in 2022 and it is the goal today. SAP-native, ready for any HRIS, built for U.S. employers.